The Channel Advocate Group has a purpose to help grow through the channel.
Vendor product launches, trainings and reseller developmet? Yep, we do that.
Reseller marketing events and call-down campaigns. That too.

With over 15 years experience on both sides of the desk, the Channel Advocate Group is interested in helping both IT vendors and resellers achieve their goals as a flexible resource.

The Channel Advocate Group’s management team brings perspectivefrom both sides of the desk: the vendor and resellers. Having led successful careers as a Channel Management with IBM, Lenovo and Qwest Communications and in sales management roles with the companies including the largest Microsoft LAR in the Midwest, we understand the approach and method to growing business in the reseller channel.

What we do is we outsource sales and marketing. See our specific services based on your business: Reseller and Vendor.

Our goal is to augment your efforts in areas that you find difficult to invest into. Your business is building relationships with your clients/resellers, growing your pipeline and closing business.

Ultimately, our goal is to give inject some entrepreneurial spirit to your business and leverage fresh, unique perspectives on common business needs.

Reseller Development
• Product Training
• Product Launches
• Reseller Roundtable Development
• Strategic Alliance Development
If your business is a channel organization, your daily focus is about building the pipeline, closing business and building customer satisfaction. But often overlooked are critical activities that help develop all of these areas. This is where the Channel Advocate Group comes in.

Demand Generation Activities

Lead Generation and Validation

Web Development

Annual Strategic/Business Planning

Account Planning Workshops

Tom Paolini

Mission – Kansas
(913) 515-1224